Miracle Whip

Miracle Whip is a mayonnaise substitute sold by Kraft. They released the product in the 30's as a cheaper alternative to mayo, because sales were slipping due to the depression. There are a few rumors on how Miracle Whip got created, but the official statement by Kraft is that they developed it in their factory using a newly patented mixer. There are a few Miracle Whip products, including Miracle Whip, Miracle Whip Light, and Miracle Whip Zero, which all have less fat and more spices than mayo.

http://brands.kraftfoods.com/miraclewhip/home.htm

http://en.wikipedia.org/wiki/Miracle_Whip